Why We Buy is a weekly free newsletter that delivers fun, actionable insights on buyer psychology. Each issue breaks down marketing science and consumer behavior into quick, engaging posts with real examples and even memes.
Why We Buy is a weekly free newsletter that delivers fun, actionable insights on buyer psychology. Each issue breaks down marketing science and consumer behavior into quick, engaging posts with real examples and even memes.
Katelyn Bourgoin, known as “The Buyer Psychologist”, is a marketing strategist who helps companies sell more using science.
Why We Buy is a gem for marketers who want to get inside their customers’ heads. Each issue is short, lively and jargon-free, so you can digest practical psychology hacks (anchoring, loss aversion, social proof, etc.) in minutes.
Author Katelyn Bourgoin treats buyer behavior as fun science. You’ll find yourself looking at marketing in a new light: why customers really decide to buy. Join subscribers from companies like Apple and Spotify who use these insights to sell smarter each week.
This free weekly newsletter delivers easy tricks backed by research to boost your campaigns. Best of all, it’s a quick, playful read — no hype or filler, just solid tips to help you win more customers. Give it a try — you might learn something surprising in just a few minutes.
Marketing Brew covers the latest in brand strategy, social media, and ad tech, delivering concise, witty insights. It’s a quick read that keeps marketing professionals informed on industry news and trends without the fluff. Each issue distills complex marketing topics into actionable tidbits you can actually use.